Online fitness & nutrition coaching program for women to build muscle, lose fat, discover complete control over your eating habits, and finally feel confident in your skin.

1-1 Coaching

If you’re anything like my clients…..

you may feel overwhelmed, frustrated, and lost in your fitness journey.

You know you’re capable of working hard and you value self-improvement, but life and uncertainty about where to focus your efforts are getting in your way. The women I talk to everyday find themselves stuck in “on and off” patterns with their diet & exercise, working hard temporarily but struggling to find consistent, long-term success.

Typically, they've tried multiple diets and generic workout apps or group classes without success and feel discouraged by the lack of results despite their efforts. Unsure of what to do in the gym and bombarded with conflicting nutritional information, they grapple with low confidence and unhealthy relationships with food. I felt obligated to offer this complete transformation package because I’ve been through the exact same struggles

The S.T.R.O.N.G Method

The ultimate solution to losing fat for good and making fitness a sustainable lifestyle.

  • You can have the best, most well-thought out, scientifically-sound plan... but if you can't stick to it, it isn't worth much.

    Our coaching empowers you to make realistic changes that suit your lifestyle.

    Over time, these small changes compound and lead to amazing transformations.

    And the best part? Because we'll work on building habits to last a lifetime, you get to keep your results for life.

  • The best way to stay motivated is to see that your hard work is paying off!

    Can you imagine saving up for a home or a trip and having no idea what your bank account balance is? It’s the same thing with fat loss.

    Tracking your progress is an essential component to keeping you motivated and helping you stay on track.

    That being said, we don’t just track OUTCOME metrics (progress pictures, measurements, body weight); what’s equally important to keep track of are PROCESS metrics (i.e., protein intake, step count, workouts, water intake, sleep, etc.)

    In other words: Did you do the thing you’re supposed to do, and how consistently did you do it? This helps you and your coach celebrate what you’re doing well and pinpoint exactly what needs to be adjusted to ensure that you continue to make progress.

  • Resistance training (lifting weights) is hands down the best exercise for fat loss for two reasons:

    1) Having more muscle means your body burns more calories at rest. Burning more calories at rest means that you now get to eat MORE and still be in a calorie deficit. Fat loss just got a whole lot easier!

    2) When you lose weight, you don’t solely lose fat: you lose muscle, too. Lifting weights ensures that you lose as much FAT tissue as possible. You want to be doing everything in your power to hold onto precious muscle tissue (because to point #1… more muscle makes fat loss easier!).

  • If you don’t have progressive overload in your workout plan, your results will quickly plateau.

    Progressive overload is the scientific term used to describe increasing the difficulty of your workouts over time.

    In other words: you can’t do 10-12 reps every week with the same weight and expect your body to change.

    Over time, you need to be adding reps, adding weight, and/or switching up the tempo to give your body a REASON to adapt.

    Importantly: You need to be doing the SAME select few exercises that work well for you for WEEKS on end to actually change your physique.

    Our customized workout programming will ensure that you make every minute you spend in the gym count.

  • You’ve almost certainly heard “eat less, move more”… but I’m willing to bet you’ve never heard about eating MORE to lose fat.

    You see, the answer to your fat loss goals isn’t to eat as little as possible… it’s actually quite the opposite: it’s to eat as MUCH as possible and feel as FULL as possible whilst making great progress.

    It’s not just about creating a calorie deficit.

    We do this by changing WHAT we eat: specifically, more protein and more fibre. This is going to help you feel full so that you don’t feel tempted to raid the cupboards or “give up” on your diet.

  • It’s time to ditch the “all or nothing”, perfectionistic mindset that is no longer serving you and start mastering the art of just showing up.

    Here’s the thing: you can’t fail.

    You can only give up.

    As long as you keep showing up, you will succeed.

    Together, we’ll work through the mental blocks that are holding you back from becoming the confident woman you want so badly to embody.

    You’re so much stronger than you think.

Here’s where so many people go wrong…..

they believe that success demands excessive effort and perfection.

Eat 100% clean, cut out all the foods you love, endure a low-calorie diet, workout 5-6 days a week, sweat buckets in every session, sleep 7-8 hours every night, perfect your morning routine, take the best supplements, drink your water, walk 10,000 steps per day—and attempt to do it all simultaneously. Other trainers might impose their cookie-cutter programs on you: without bothering to understand your unique needs, they'll hand you rigid macros and a generic workout regimen, hoping you'll stick to it.

We understand it doesn’t work that way.

Achieving lasting success in your fitness journey requires discovering what works for you and making smaller, more manageable changes over time that lead to amazing transformations. While we offer plenty of education, guidance, and tools along the way - we use a more collaborative approach and empower you to take charge of your own journey. No cookie-cutter plans around here, we work together to craft a plan that is unique to you.

What’s included?

A personalized workout program

To accommodate your specific goals, abilities, access to equipment, and time availability.

24/7 text message access

For your more immediate questions and concerns. 

To assess your current dietary habits, identify areas for improvement, and establish personalized, achievable goals that are practical to implement into your routine.

Customized nutrition coaching

Send us a video of you performing a movement and we’ll give you direct feedback on your technique and intensity so that you can rest assured you’re doing it right.

unlimited form checks

regular check-in CALLS

To celebrate your progress, assess what’s working and what needs troubleshooting, and agree on next steps.

Access to our coaching app

To track your progress, view your daily workout and nutrition goals, tick off your daily habits, and message your coach.

A sneak peak into our coaching app:

track your strength progression

Your coach will instruct you on how to progress your workouts to make sure that you’re getting the most out of your time spent at the gym.

track your nutrition and lifestyle habits

To help you stay on track, you and your coach will collaborate on the lifestyle and nutrition goals that best suit your goals and life situation.

Access your customized workout plan

Access video tutorials of each exercise so that you can be sure you’re performing them safely and effectively.

Here’s what clients are saying..…

  • Daniela M. (Online Training Client)

    “I decided to sign up because physically and mentally I wanted a change in my lifestyle, I felt ready for it but a bit lost. Working with Maddy not only gave me visible results but also helped me in my mentally and relationship towards my workout and nutrition habits. Maddy was not only able to guide me but also share so much valuable knowledge with me that I can continue to apply even after finishing the program. The whole experience really felt like I was being set up for long term success and I can confidently say that it left me with really valuable skills and tools to keep pushing myself and my goals.”

    “I can’t thank you enough for all the support and motivation these past 5 months! You shared a lot of great knowledge and helped me improve so much, not on my in my habits and form but also my mentality. You were always so attentive with your check ins and very quick to address any concerns or questions that I had. I really appreciate the dedication you put into my journey, always felt like a had somebody rooting for me and ready to help me get back on track on the off days!”

  • Justine C. (Online Training Client)

    “Having done many other weight loss fabs like keto, noom, fasting they taught me nothing and it was just a quick fix to problems I was having about my weight. After having that one on one coaching with Maddy made me think about what foods I was putting in my body and changed the way I looked at food. She guided me on making working out more achievable. After doing it for the first 2 weeks I couldn’t believe how much better I felt both mentally and physically.”

    “You were very responsive when needed. Always cheering me on and very easy to talk to which is nice. Being able to express and share mental health especially in this day and age it’s important to be transparent about it and you were.”

  • Cali B. (Online Training Client)

    “When I first signed up I had been going through some really bad body dysmorphia and I never liked what I saw in the mirror. I had a bad relationship with food and thought that skipping meals now and then was the way to make myself look better. Then, my boyfriend recommended Maddy and since then she has been able to help change the way I look at food and fuelling my body in order to achieve my goals at the gym. Now I don’t feel bad eating and I can look at food and know roughly how much of each food group I should be eating that works for me. And I can look in the mirror and see all the good things that I like about my body.”

  • Teagan (In-Person Training Client):

    “I signed up with Peak Fitness a few months after the birth of my first child and was left feeling very weak and unhealthy. I have felt so supported with Maddy as a personal trainer! Nearly 10 months later, I have lost weight, gained muscle as well as more confidence at the gym. Maddy challenges me in tactful and respectful ways and is incredibly encouraging during our sessions together. She is always quick to offer helpful advice and insight on any questions or concerns I may have. I feel that Maddy is very mindful about my safety and well-being, particularly with previous injuries that sometimes require accommodations or adjustments. Her calm and pleasant demeanour make it very easy to feel comfortable and at ease.

    Maddy is incredibly knowledgeable on health and fitness and has great expertise to share on strength training and mobility. She truly sets a wonderful example of professionalism, dedication and respect.”

  • Caroline (In-Person Training Client)

    I signed up for personal training because I had been out of the gym/exercise lifestyle for just about ten years, and I was tired of feeling run down by my body and the busyness of my life. I needed a sort of direction, and I knew I couldn’t create that for myself. My career is very demanding, and I’m new at it. I also have a family and home I need to manage. Working with Maddy has given me a sense of direction with my fitness lifestyle and has really changed my outlook on exercise and time at the gym, in general. I enjoyed the incremental steps of improvement that I saw with consistency and time, but I also enjoyed how strong Maddy made me feel with her coaching , small talk and relaxed nature. She has a gift for personal training, as she has helped me build a path slow and steady in just five months actually! My outlook on food and movement has completely changed; I see my body less as an enemy and more as a temple to nurture and treat with care; and I’ve seen visible results too with the way my clothes fit and how I feel in them. An added bonus was the relatively relaxed nature of the area we worked out in. It wasn’t overstimulating or too loud. I’ve still got work to do and will continue to work with Miss Armstrong, but if you’re wondering if you should work with her: go for it. She’s 100% worth it. (:

Hey, I’m Maddy.

Certified personal trainer and health coach

For as long as I can remember, I struggled with my relationship with food and my body. I grew up as a chubbier kid, and while puberty hit and the weight eventually left, the chubby kid lived inside me for a very long time. Starting as early as age 12, I tried anything and everything I could to lose weight: P90X, Beachbody workouts, cleanses, detoxes, the Paleo diet, super low calorie diets…

I’ve been through the extremes, from…

  • Working out 6 days a week, tracking every calorie down to the gram and losing my period only to end up even MORE critical towards my body.

  • To falling into a pattern of over restriction and binging, all while drinking way too much alcohol.

  • To struggling to feel motivated to workout at all, sometimes for weeks at a time.

I didn’t grow up as an athlete or as someone with great genetics. I didn’t fall into this life of exercising consistently and eating well; I struggled immensely with all or nothing mindset, motivation, my relationship with my body, and my relationship with food along the way. That said, I wouldn’t change a thing about my path because everything I’ve learned throughout my journey has molded me into the coach that I am today.

I can confidently say that I’ve cracked the code to balance, so I’ve made it my mission to help other women around the world find their own balance, success, and confidence in their health & fitness journey.

First, let’s make sure we’re the perfect fit.

this program was designed for:

  • Women with body composition goals (build muscle and/or lose fat).

  • Women who struggle to stick to a diet or training plan.

  • Women who struggle to know what/how much to eat.

  • Women who struggle with cravings and feelings of guilt/shame around food having navigated through cycles of restrictive eating and diet trends that don’t deliver.

  • Women who don’t know where to start, confused and frustrated by the conflicting nutrition & fitness information available on social media.

this program is not for:

  • Those who are not yet prepared to make a commitment to their health & fitness.

  • Those who are looking for extreme/fast results.

  • Those who are looking for a rigid meal plan.

  • Those who are not interested in lifting weights.

  • Those who will be working out from home and do not have access to (at minimum) a few sets of dumbbells or who are not willing to purchase needed equipment upon signing up.

How does coaching work?

here’s exactly what happens when you decide to sign up.

Step 1- Apply for Coaching. Upon receiving your application, we’ll reach out within 1 business day to let you know whether we think we could be a great fit.

Step 2- Consultation: We want to do everything we can to make sure that this program is the perfect fit for you. On your discovery call, we’ll answer any questions you have about the program, get to know you a bit more and let you know exactly how we can help (or point you in the right direction if it’s not a perfect fit).

Step 3- Intake Call: Once you confirm your enrolment, we’ll set up our first coaching call via phone/zoom, whichever you prefer. This call serves to give us everything we need to know to start collaborating on your lifestyle/nutrition plan and create your workout program.

Step 4- App access: We’ll get you setup on our app where you’ll be able to access your workout plan, check-off your daily lifestyle habits, view your nutrition goals, track your progress, and message your coach.

Step 5- Check-in: From there, we’ll set up regular check-in calls at a time that is convenient for you to keep you on track.

FAQs

  • This is a fantastic question!

    If you’re like most of my clients, you have a long list of generic workout programs and diets you’ve tried that didn’t deliver.

    I get it - I’ve been there.

    I can assure you that attending your coaching calls, actively engaging by asking questions, communicating your progress (both good and “not good” - there’s no right or wrong way to go about it), and applying what you learn are the keys to your success.

    One-on-one coaching offers the most personalized approach, ensuring that every action item is tailored specifically to you. With a coach literally in your pocket, you'll have instant troubleshooting support to adapt strategies that best suit your needs. Your coach will be there every step of the way.

    As long as you have the courage to show up, be honest, and do your best - you will be successful.

  • No, you do not need gym access. Each program is entirely custom to the client and available space/equipment. However, we do ask for a minimum of a few sets of dumbbells and resistance bands if you will be working out from home.

  • We want to ensure that you have the best coaching experience possible. If, after 30 days, you decide it's not the right program for you - we will gladly cancel your subscription and refund you for the subsequent months you paid for.

    However, due to the nature of 1:1 coaching and the work involved in the initial stages, we cannot offer a refund for the first month. For this reason, we offer free initial consultations to be 100% certain that we are a perfect fit.

  • We have 3 month, 6 month, and 12 month package options available.

  • Great question!

    Calls will occur every two weeks in the beginning when you need the most support. As you gain confidence, calls will then move to 1x/month and/or on an “as needed” basis. Check-in calls are typically anywhere from 15-30 minutes.

    We use these calls to…

    -Discuss what is working well for you and celebrate your wins

    -Troubleshoot what’s not working for you

    -Answer any questions you have

    -If needed, we can use this time to do a deeper dive on a specific topic

    -Decide on next steps (if we need to modify your plan, we will do so at this time).

    Text message support is 24/7. We guarantee a response within 1 business day.

  • Payment is automatically done through Stripe. We have plenty of flexible payment plans available and we will work with you to find the option that best suits your needs.

Questions? Contact us.